Soul Shift Music, founded by Robert, is not just a record label—it’s a global movement where soul and electronic beats seamlessly blend. Under his leadership, the label has curated a diverse roster of over 2,000 artists from around the world, delivering an unmatched sonic experience that resonates across borders.

Robert’s career is marked by a relentless passion for music and a commitment to fostering talent. With a background from the Institute of Audio Research, he has ensured that Soul Shift Music consistently produces tracks of the highest quality and creativity. His labels, Mermaid Digital and Octane Recordings, have become synonymous with genre-defining, soulful albums that dominate dance floors worldwide.

In 2024, Robert expanded the reach of Soul Shift Music through strategic partnerships with industry giants like Ordior, DJ Central Records, Planet Blue Pictures, and Blue Pie Records USA.

These collaborations are amplifying the soulful sounds of Soul Shift Music, bringing them to a global audience.

Further solidifying his influence in the industry, Robert has recently been appointed as the Global Head of Business Development for EMD with DJ Central TV and DJ Central Records. He also plays a pivotal role on the Business Development team for Metal Central TV and Metal Central Records, driving growth and innovation in these dynamic sectors.

Robert Simmons is not just a DJ and producer; he is a trailblazer in the music industry, driving innovation and setting new standards. His ability to connect with artists and audiences alike has cemented his reputation as a leader who is shaping the future of music.

With Robert at the helm, Soul Shift Music and its sister labels continue to push boundaries, creating high-impact, cool, and unforgettable music experiences for listeners around the world.